Denver, Colorado • Built for the field
Strategy and hands-on marketing for outdoor and home service brands ready to turn customer insight into campaigns that earn attention and trust.
15+years shaping customer experiences
Denverbased, working nationwide
Owner-ledsenior thinking stays close
Built to fitstrategy before retainers
The truth
Most businesses are not short on ideas, tools or activity. They are short on a shared understanding of what customers need and what the business should do about it.
We help your team find the signal, make the hard choices and turn real customer insight into marketing that feels believable because it is.
Learn
Listen to customers, sales, service teams and the numbers. Separate what matters from what is merely loud.
Decide
Align the audience, message, channels and measures around a practical roadmap your team can actually use.
Build
Create, launch, learn and improve. Keep the character that made customers care in the first place.
Capabilities
Senior guidance and practical execution across the parts of marketing that shape demand, trust and the customer experience.
Clarify the audience, the opportunity and the next best move before another dollar or hour gets spent.
Research · Positioning · PlanningTurn real expertise, work and customer stories into content that sounds like your business. It should never sound like everyone else’s.
Content systems · Social · EmailBuild a useful search presence and a website that helps customers understand, trust and choose you.
Technical SEO · Local SEO · WebPut clear offers in front of the right customers. Then improve performance using evidence instead of hunches.
Google Ads · Paid social · TestingMake the proof of a well-run business easier to find through reviews, listings and thoughtful response systems.
Reviews · Listings · Local trustConnect the tools, reporting and workflows that show what is working. Remove avoidable busywork along the way.
Insights · RevOps · AI workflowsWhere we do our best work
01 / OUTDOOREquipment, recreation and field-driven businesses with informed customers who can spot a hollow story from a mile away.
Market the experience
02 / HOME SERVICESContractors and multi-location operators whose reputations are earned job by job, review by review and neighborhood by neighborhood.
Build local trustSelected experience
No inflated dashboards. No borrowed success stories. Just representative ways we have helped teams connect customer understanding to everyday marketing.
Outdoor equipment
A practical system captures product knowledge, customer questions and real builds. That source material can then support social, search and sales.
Built: content planning, social media planning and management, launch support and quarterly reporting.See the content approachNational home services
A shared marketing rhythm that connected brand standards, local execution, lead quality and owner-level reporting across dozens of markets.
Built: multi-location planning, campaign coordination and lead-quality reporting.Explore franchise marketingGrowing technology brand
A focused plan that reduced disconnected activity and made the customer journey easier for the whole team to see and improve.
Built: cross-functional roadmapping, lifecycle measurement and operating workflows.Review analytics and automationField notes
AI answers, maps and business profiles are changing local discovery. Learn how home service and multi-location brands can stay visible,and measure demand beyond website clicks.
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Google Search Console can now show which searches surface your Instagram, TikTok, X and YouTube content. Here is how to turn that new visibility into better content decisions.
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Google is expanding AI Max across Search campaigns. Here is how home service companies and other small-budget advertisers can test it without giving up control.
Read entry →A boutique agency by design
Strats & Roadmaps is led by Jordan Goodman, a Denver-based marketing strategist with 15+ years of experience across outdoor, home services, technology, retail and franchise organizations.
We bring in trusted specialists when the work calls for it. You get the right team for the job without a padded org chart. The person shaping the strategy stays close enough to see what is actually happening.
Meet the agencyQuestions owners usually ask
These answers explain the fit, process and expectations without forcing you through a sales conversation first.
Yes. The best fit is usually an owner-led business with a real operating track record, a clear growth problem and enough internal capacity to act on the work. The engagement is shaped around the decision and the available resources.
Cost depends on the scope, pace and level of execution. A focused roadmap, a defined project and an ongoing operating engagement require different levels of work. The first conversation is used to identify the right shape before a proposal is created.
No. Strats & Roadmaps is based in Denver and works with Colorado businesses and national teams. Strategy sessions and most delivery can happen virtually, with Denver-area in-person meetings available when useful.
Yes. Jordan leads the strategy and stays close to the engagement. Trusted specialists may support production or technical work when the scope calls for them.
Bring the goal, the bottleneck, the numbers you trust and what has already been tried. The first step is to identify the real decision, not to force the business into a predetermined package.
Start here
Bring the goals, the mess and the questions. We’ll help you identify the real opportunity and the next practical move.
Start a conversation